Reputation Scorecard
vs PR Agencies
PR agencies have served large organisations for decades, but individual professionals now have a better option. Here is an honest, feature-by-feature comparison so you can make the best decision.
How we compare
An honest, feature-by-feature breakdown so you can make the best decision for your reputation.
| Feature | Reputation ScorecardRecommended | PR Agency |
|---|---|---|
| Monthly cost | From $29/month | $5,000–$50,000/month |
| Time to first result | Same day (typically 2–4 hours) | 4–8 weeks onboarding |
| Data sources monitored | 50+ (automated) | 3–5 (manual) |
| Scoring methodology | Mathematical, evidence-based | Subjective, consultant opinion |
| 24/7 monitoring | ||
| Self-serve access | ||
| Daily score updates | ||
| GDPR-compliant EU hosting | ||
| Measurable ROI | Score tracks numerically | Subjective assessment |
| Crisis response framework | AI-generated, immediate | Business hours, hours/days |
| Evidence documentation | Automated catalogue | Manual, variable quality |
| Board-ready reports | Included | Additional cost |
Why professionals choose us
The features and principles that set Reputation Scorecard apart from every alternative.
99% lower cost
A senior PR agency retainer starts at $5,000/month and can reach $50,000/month for executive-level clients. Reputation Scorecard Professional starts at $29/month, delivering comparable intelligence at a fraction of the cost.
Objective, not opinion
Agency assessments are subjective. They reflect what your PR consultant thinks of your reputation. Reputation Scorecard produces a mathematical score from verified evidence. Objective, comparable, and trackable over time.
Always-on vs campaign-based
Agencies work in campaigns. They are active when you are paying for a project. Reputation Scorecard monitors your reputation 24/7/365, alerting you to threats the moment they appear, not the morning after.
Immediate results
Agency onboarding takes 4-8 weeks before any meaningful work begins. Your Reputation Scorecard assessment is live the same day you start (typically 2–4 hours). Full AI-generated Reputation Report in 24 hours.
Measurable, trackable outcomes
Agencies struggle to demonstrate ROI beyond coverage reports and sentiment summaries. Reputation Scorecard gives you a single, trackable number. You see exactly how your reputation improves week by week.
EU-native GDPR compliance
Most leading PR agencies are US-headquartered. All Reputation Scorecard data is processed and stored in the EU, with full GDPR rights: access, portability, and deletion on demand.
I spent $18,000 with a boutique PR firm over six months. At the end, I could not tell you whether my reputation had improved or by how much. I switched to Reputation Scorecard. My score went from 44 to 69 over the next six months and I could see exactly why. I have not gone back to agency retainers.
Frequently asked questions
Get better intelligence at 1% of the agency cost
Your first Reputation Score the same day. No discovery calls. No contracts.