Trending Analytics
See the Direction You're Heading
A score number tells you where you are. Trends tell you where you are going. See your score trajectory over days, weeks, and months, with pillar-level momentum indicators and directional alerts before problems compound.
Trending Analytics Preview
Score Trend: Last 90 Days
Anya Petrova, VP of Engineering
Score range: 58 to 67
Consistent upward trajectory over 90 days. No reversal events detected.
Pillar Momentum
Strongest momentum: Authority Proof (+12 in 90 days)
Needs attention: Transparency & Trust (-3 in 90 days)
Sample only. Your trends build automatically from daily scan data.
What is included
The tools that give you full visibility across all 8 reputation pillars.
Score trend line
A visual line chart showing your overall reputation score across the last 30, 60, or 90 days. Spot improvement momentum, plateaus, and concerning dips at a glance.
Pillar-by-pillar trends
See the trend for each of your 8 reputation pillars independently. One pillar rising while another falls is a signal the overall score cannot surface on its own.
Momentum score
A derived momentum indicator shows whether your current trajectory is accelerating, decelerating, or stable. Momentum is a leading indicator, not a lagging one.
Direction alerts
When a pillar trend reverses direction (from rising to falling, or vice versa) you receive an alert. Reversal is the earliest signal of a meaningful change in your reputation landscape.
Event markers
Key events (a new scan, a crisis alert, a habit milestone) appear as markers on your trend line. Understand what caused score movements, not just that they happened.
Decay detection
Reputation can erode slowly through inaction. Our decay detection flags pillars that are trending downward over a 30-day window even when the overall score appears stable.
Search position tracking
See where specific pages and articles rank for your name over time. Track whether a positive article is rising or falling in search results, and whether anything negative is creeping up.
Negative content early warning
We catch harmful content climbing up search results before it reaches page one. An article moving from page five to page two is still invisible to most people, but you get a warning while there is still time to act.
Before-and-after improvement proof
Compare snapshots of your reputation from any two points in time. See exactly what changed, which pillars improved, and which evidence drove the movement. Real proof of your progress, ready to share.
How it works
Up and running in minutes. No technical expertise required.
Score history
Each daily scan produces a score data point. After a week, you have a trend line. After a month, you have a trajectory. After 90 days, you have a reliable picture of your reputation direction.
Momentum calculation
Your momentum score is calculated as the rate of change in your score over the last 30 days, weighted for recency. Recent movement counts more than older movement.
Alert and advise
When a trend crosses a meaningful threshold (pillar reversal, accelerating decline, strong momentum building) you receive a directional alert with specific context and recommended actions.
The trend charts showed me my Authority Proof pillar was rising steadily from published articles, while my Transparency & Trust was slowly eroding from old data broker listings. Without the trends view, I would have missed both signals entirely.
Frequently asked questions
See where your reputation is heading
Trending Analytics is included in Premium and Platinum plans. Start your free assessment to begin building your trend history.