Competitive Benchmarking
Know Where You Actually Stand
A score of 65 means something very different for a junior analyst than for a FTSE 100 CEO. Our benchmarking system contextualises your score against genuinely comparable professionals, by industry, seniority, and geography.
What is included
The tools that give you full visibility across all 8 reputation pillars.
Peer comparison
Compare your score against a cohort of professionals matched to your industry, seniority level, and years of experience. Anonymised data only. Nobody sees your score.
Industry standards
Each industry has different baseline expectations. A cybersecurity professional is expected to have a stronger Public Profile pillar than a finance professional. Benchmarks reflect these differences.
Percentile ranking
See exactly where you rank within your peer group (top 10%, top 25%, median, or below median) for both your overall score and each individual pillar.
Gap analysis
Which pillars are you underperforming vs your peers? Gap analysis shows the delta between your score and the peer median for each pillar, ordered by improvement opportunity.
Improvement roadmap
Based on your gap analysis, an AI-generated roadmap shows which pillar improvements will move you from your current percentile to the top quartile fastest, given your specific situation.
Anonymous benchmarks
All benchmarking is anonymised. Your score contributes to aggregate benchmarks that help everyone. Individual scores are never shared with or visible to anyone else.
How it works
Up and running in minutes. No technical expertise required.
Cohort matching
Your professional profile (industry, seniority, years of experience, geography) is used to match you to a cohort of comparable professionals in our anonymised database.
Percentile calculation
Your overall score and each pillar score are ranked within your matched cohort to produce your percentile position. Updated monthly as the cohort data refreshes.
Gap analysis and roadmap
AI identifies the gaps between your current pillar scores and the top-quartile performers in your cohort, then generates a prioritised improvement roadmap.
I always assumed my score of 72 was strong. Then benchmarking showed I'm in the 42nd percentile for CISO-level professionals in financial services. That was a meaningful wake-up call, and a clear target to aim for.
Frequently asked questions
See where you rank
Competitive Benchmarking is coming soon. Start your free assessment to be first in line when it launches.